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Jeune Label


When Jeune Label founder and mum-of-two Else struggled to find high-quality staple pieces that were not overpriced and overdone in graphics and motifs, she decided to create her own label. She believes children's garments need to be fun, adaptable and withstand the test of time, fashion trends, drink spills and park thrills! Her collections are designed so that children are comfortable wearing them around the house but can be just as functional and practical during family adventures.

At Jeune Label, you will find everyday 'elevated' staple pieces that can be matched with various garments in your child’s wardrobe. Fashion that is versatile, fresh and young; with a nod to classic styles (and no tractors or unicorns in sight!). Their garments are expressive through our picks of textiles, curated graphics and design and beautiful colourways

Being a mum to multiple littlees, Else also expects the clothing to be passed down from sibling to sibling/ cousin/ friend/ neighbour / or your colleagues' friend's niece.. whoever it is getting passed down to - quality and wearability are both guaranteed.

Jeune Label


When Jeune Label founder and mum-of-two Else struggled to find high-quality staple pieces that were not overpriced and overdone in graphics and motifs, she decided to create her own label. She believes children's garments need to be fun, adaptable and withstand the test of time, fashion trends, drink spills and park thrills! Her collections are designed so that children are comfortable wearing them around the house but can be just as functional and practical during family adventures.

At Jeune Label, you will find everyday 'elevated' staple pieces that can be matched with various garments in your child’s wardrobe. Fashion that is versatile, fresh and young; with a nod to classic styles (and no tractors or unicorns in sight!). Their garments are expressive through our picks of textiles, curated graphics and design and beautiful colourways

Being a mum to multiple littlees, Else also expects the clothing to be passed down from sibling to sibling/ cousin/ friend/ neighbour / or your colleagues' friend's niece.. whoever it is getting passed down to - quality and wearability are both guaranteed.